A typical pattern on the web is for links to hide behind text that says “click here”, “read more”, or similar. There are many reasons why we shouldn't use click here or similar as link text, let's go through them Search engines rely on anchor text to understand page content. Some users tap on mobile devices, while others navigate via keyboard or use screen readers.

The redundancy of “click here” is a side-issue for those using assistive technologies like screen readers. Making documents accessible isn’t just about compliance—it’s about communication that works for everyone. Our team is here to help if you have questions or want to brainstorm ideas for how to word your links. In summary, using 'click here' as a hyperlink creates accessibility issues that can impact people with visual disabilities. If 'click here' is used multiple times on the page the issue is then amplified, imagine having to listen to 'click here, six or seven times, very annoying! It is especially annoying for people with visual impairments who use screen readers to navigate around your website.

“Click here” or “read more” don’t make sense now and will make even less sense in the future. You presumably want to present yourself well in your writing, so you should make an effort to use the right words. What happens when someone translates your content and the word “click” gets turned into something far more literal. It is an archaism that rarely makes sense to use in the current context. The notion of clicking is the equal of using a picture of a floppy disk to mean save.

Poor for Accessibility

I am a consultant, open source developer, and accessibility specialist with decades of experience in building inclusive, usable web interfaces. That might not be a bad choice in some contexts, but here it fails to answer the fundamental question of where the link leads. Assuming that the reader can tell what’s a link and what isn’t, you don’t have to tell her to click it. Most of those visitors aren’t using a mouse. That’s bad enough if you’re linking to other people, but when you’re linking to your own content? It compares the phrases people use when linking to a page and the text on the page itself.

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Company and branded names make great links when called up. Matt Cutts gives a hilariously bad example of how not to construct text. The tilde tells Google to "search for pages that are synonyms or similar to the term that follows." This gives us several possible alternatives to exact-match links. Search for "funny pics" and search engines return results for "funny photos" and "funny pictures" instead.

• You can use this widget-maker to generate a bit of HTML that can be embedded in your website to easily allow customers to purchase this game on Steam.
• Imagine hearing “Click Here” over and over, with no context.
• The phrase “click here” is not descriptive and can create confusion for users who rely on assistive technologies such as screen readers.
• A click speed test measures how fast you can click your mouse in a set amount of time.
• The internet as we know it today began in the 1980s.
• Here are some excellent examples of alternative anchor text.

Search engines use link text to understand what a page is about. Descriptive link text improves usability by setting clear expectations (e.g., "download the academic calendar" is much more spartaza com helpful). “Click here” doesn’t tell users what users will get or where they will go.

Those who know exactly what they’re looking for will have an easier time finding it. In other words, it has been around long enough for people to understand what will happen if they click a link. The internet as we know it today began in the 1980s. Instead of heeding the CTA, they linger to find something that points to what they’re looking for.

Writing better links without “click here”

You can use this widget-maker to generate a bit of HTML that can be embedded in your website to easily allow customers to purchase this game on Steam. Sign in to add this item to your wishlist, follow it, or mark it as ignored Positive (42) – 90% of the 42 user reviews for this game are positive. Google and other search engines use web crawlers to map out the internet. For users with visual impairments who rely on screen readers, navigating a document or webpage doesn’t always happen linearly from top to bottom. In fact, if you’re still using “click here” or – worse – just “here,” you’re actively frustrating your audience, ruining your search rankings, and alienating users.

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The user is forced to stop, look at the words before or after the link, and piece together what they are supposed to be clicking. If a user is scanning a page and sees click here, those words carry zero information. They are forced to guess, or back out and read the entire page line-by-line just to get the context.

Most people tap with their thumb, which is naturally slower than clicking with a finger on a mouse, so mobile and mouse-based scores aren’t directly comparable. DPI controls how far your cursor moves per inch of physical mouse movement, not how fast your clicks get registered. That’s useful for everyday clicking, but during very fast techniques like drag clicking, it can filter out clicks that land inside that debounce window, capping what actually gets counted. If you’re testing your speed for a specific game or server, check that game’s own clicking requirements separately. A click speed test measures how fast you can click your mouse in a set amount of time. This post offers a number of linking examples, but for the most part the links flow as a natural part of the text, without artificial manipulation.

The image titled Descriptive Link Text shows a variety of bad and good links. Descriptive link text actually helps all users get to link destinations and information faster. Screen reader users can choose an option to hear a list of all the links on the page to quickly find what they need.

When nearly two-thirds of your audience is tapping, swiping, or using voice commands rather than “clicking” a mouse, using the word “click” makes you sound old-fashioned and out of touch. Here are four critical reasons why it’s time to retire the phrase for good, along with an incredibly easy fix. Needless to say, if links are indistinguishable from plain text in your design, fix that instead of writing bad copy to compensate for it. When you use “click here” for all your links, you’re removing half of the information Google uses to establish context.